Indiana company Copper Moon Coffee announced a partnership with Verizon IndyCar Series team Schmidt Peterson Motorsports to serve as the team’s official coffee provider through 2018. The Copper Moon brand is about uniqueness, alignment, and precision – much like Schmidt Peterson Motorsports and its drivers Mikhail Aleshin and James Hinchcliffe.
“The people and product at Copper Moon encapsulate the same values that we, as a team, all appreciate and try to model on a daily basis,” said Sam Schmidt, co-owner of Schmidt Peterson Motorsports. “Our entire team is very excited about this new partnership; there tends to be a lot of early mornings in our sport, and their love for coffee knows no bounds. We’re very happy to have Copper Moon on board, and we look forward to a great partnership and great coffee.”
Copper Moon is launching several new products this spring including an assortment of shelf-stable, ready-to-drink, cold-brew coffees and other new single-cup coffees.
“Our core values of integrity, trust and hospitality pair well with the values we have seen exhibited by our friends at Schmidt Peterson Motorsports,” said Brad Gutwein, CEO of Copper Moon Coffee. “We are pleased that our perfectly roasted, single origin world coffees will help fuel the SPM team with a win every morning and win in every race.”
SOURCE: INDYCAR